The dangerous online trend encourages individuals to intentionally asphyxiate themselves until they lose consciousness. Participants, often young people, attempt this act and record it, then share the footage on the social media platform. The activity’s appeal stems from a perceived thrill of near-death experiences and the desire for social media attention. It is sometimes referred to by different names, all referencing the intentional deprivation of oxygen.
The propagation of this perilous activity is concerning due to its potential for severe physical harm, including brain damage, and even death. Historical precedents of similar challenges highlight the cyclical nature of dangerous online trends and the critical need for increased awareness and preventative measures. Understanding the motivations behind participation and the methods of dissemination is vital for addressing and mitigating its harmful effects.